Customer: Alpine Ski Properties
Alpine Ski Properties is a leader in the very competitive Park City/Deer Valley, Utah vacation rental market. Gueststream was tasked with improving overall traffic and revenue for their website. Along with internet marketing, Gueststream redesigned the website to improve the overall design, usability and conversion rate. Lastly, Gueststream developed a mobile version of the new website to take advantage of the massive increase in mobile website visitors.
From an online marketing standpoint, Alpine Ski Properties hadn’t participated much online. The old website was not performing well, and the website wasn’t easily found because very little online marketing had been completed in the past. The solution was to create a new up-to-date website, a new mobile version of the main website, and begin aggressively marketing the website via search channels.
Customer: Estes Park Condos
Estes Park Condos is a Vacation Rental Management company that manages over 100 condos for three adjacent condominium complexes in Estes Park, Colorado. Each complex is situated between the very popular tourist destination of Estes Park and the entrance to Rocky Mountain National Park.
The client approached Gueststream with a problem with their current marketing provider’s level of search engine optimization expertise. The provider had launched a new website design without taking the necessary steps to ensure that the new website would not lose search engine positioning. The website launch resulted in an almost immediate loss of placement (and revenue) across several keyword phrases. The client request was for Gueststream to take over the management of the website, restore past positioning and further improve their search engine positioning, traffic and online revenue.