Case study: estescondos.com

Customer: Estes Park Condos

Estes Park Condos is a Vacation Rental Management company that manages over 100 condos for three adjacent condominium complexes in Estes Park, Colorado. Each complex is situated between the very popular tourist destination of Estes Park and the entrance to Rocky Mountain National Park.

The client approached Gueststream with a problem with their current marketing provider’s level of search engine optimization expertise. The provider had launched a new website design without taking the necessary steps to ensure that the new website would not lose search engine positioning. The website launch resulted in an almost immediate loss of placement (and revenue) across several keyword phrases. The client request was for Gueststream to take over the management of the website, restore past positioning and further improve their search engine positioning, traffic and online revenue.

Solution

By quickly restoring indexed file names in the major search engines using a combination of technical redirects and linking strategies, Gueststream was able to return estescondos.com to the search engine positioning that it had prior to the new website launch. Once the website was stabilized, Gueststream implemented an Internet Marketing Services (Gueststream IMS) plan.

Results

  • Traffic from major search engines doubled
  • New revenue channels for Local Search created
  • Page views increased by 43%
  • Visitor sessions increased by 67%
  • Monthly online revenue increased by 25%