Customer: Alpine Ski Properties

Alpine Ski Properties is a leader in the very competitive Park City/Deer Valley, Utah vacation rental market. Gueststream was tasked with improving overall traffic and revenue for their website. Along with internet marketing, Gueststream redesigned the website to improve the overall design, usability and conversion rate. Lastly, Gueststream developed a mobile version of the new website to take advantage of the massive increase in mobile website visitors.

From an online marketing standpoint, Alpine Ski Properties hadn’t participated much online. The old website was not performing well, and the website wasn’t easily found because very little online marketing had been completed in the past. The solution was to create a new up-to-date website, a new mobile version of the main website, and begin aggressively marketing the website via search channels.

Solution

Gueststream began using proven SEO techniques to drive higher search rankings and traffic, even while Google algorithm changes were shaking up the industry. At the same time Gueststream worked with Alpine Ski Properties to continually increase the conversion rate of the new website, develop and market the mobile website, as well as helping them determine the best paid advertisements to begin investing in.

Results

  • Average visit duration up 44% over old website
  • Page Views up 26% over old website
  • Mobile Website Visits up 374%, resulting in new online revenue!
  • Organic Search Traffic up 63%
  • Direct Traffic up 113%
  • New Visits up 27%
  • Returning Visits up 111%