
Historically, Internet marketing companies have focused on generating traffic to websites. Confident in the concept that, “more traffic is better”, many marketers were able to show increases in traffic and therefore the campaigns were “successful”. Most online businesses, however, soon began to realize that they were in the business of generating revenue and that more traffic, visitors and hits did not necessarily translate into more revenue.
At GuestStream we realize that you cannot generate revenue via your website without traffic. We would like to assert that all traffic is not created equal and even go so far as to say some traffic is totally worthless. The more targeted the traffic, the more revenue your website will generate. By targeted we mean people that are looking for exactly what you have and are ready to make a purchase. When you are able to generate additional targeted traffic to your website two things happen. Your costs go down and your conversion rate (percentage of those who purchase) goes up.
While many marketing companies understand this concept, very few know how to effectively implement the advanced techniques needed to take your marketing efforts from concept to reality. At GuestStream we are so confident in our approach to generating additional revenue for our clients that we guarantee it! If, after one year, your marketing plan has not generated online revenue equal to or greater than the amount of your investment, we will refund the difference. Does your internet marketing company do that? Better yet, can they?